Founded in New York, Malin+Goetz creates uncomplicated skincare, body care and fragrance designed for modern life. Combining trusted ingredients with straightforward formulations, the brand has built a loyal following through products that deliver performance without unnecessary complexity. Their distinctive fragrances and minimalist aesthetic have made them a modern apothecary favourite worldwide.

Born on Sweden’s rugged west coast, L:A Bruket draws inspiration from the sea and the restorative traditions of Scandinavian wellbeing. The brand combines natural ingredients with thoughtful formulations to create skincare, body care and home products that celebrate daily rituals while respecting both skin and environment.

Pelegrims crafts skincare and body care using antioxidant-rich extracts sourced from English vineyards in Kent. Combining viticulture, science and sustainability, the brand creates distinctive formulations that harness the natural benefits of grape by-products while encouraging a slower, more considered approach to self care.

Rassa Botanicals focuses on the power of plant-based ingredients to support everyday wellbeing. Rooted in botanical traditions and sensory experiences, the brand creates products designed to bring moments of calm, restoration and connection into daily routines through thoughtful formulations and natural ingredients.

Founded in New Zealand, Triumph & Disaster combines naturally derived ingredients with scientific expertise to create modern grooming essentials. Inspired by the belief that preparation and routine are worth celebrating, the brand produces effective, no-nonsense products that balance performance, sustainability and character.

Created by performers from London’s West End, AKT set out to reinvent one of the most overlooked everyday products: deodorant. Known for innovative aluminium-free formulations and exceptional fragrances, the brand combines high performance with luxurious textures and thoughtful design.

Inspired by the California coastline, Salt & Stone creates body care products that blend naturally derived ingredients with sophisticated scent compositions. The brand’s modern aesthetic, elevated fragrances and commitment to effective formulations have made it a standout name in contemporary self care.

Selahatin reimagines oral care through a combination of premium ingredients, distinctive flavour profiles and striking design. Transforming a daily necessity into a sensory ritual, the brand brings creativity and personality to oral care while maintaining a strong focus on quality and efficacy.

Created by father-and-daughter team Richard and Bessie Austin, Austin Austin produces certified organic skincare and body care with an emphasis on simplicity, sustainability and design. Their beautifully packaged products combine natural ingredients, gentle formulations and collaborations with contemporary artists to create everyday essentials that feel considered and timeless.

Founded by jewellery designer Jess Hannah Révész, J.Hannah approaches nail colour with the same considered eye for design and craftsmanship found in fine jewellery. Known for its nuanced colour palettes and understated aesthetic, the brand has become a favourite among creatives seeking modern alternatives to conventional beauty trends.