SGW Lab | Handmade Japanese Ceramics

handcrafted ceramics

SGW Labs is a ceramic studio established in London by artist Yuta Segawa in 2018. The company is dedicated to creating high-quality, handcrafted ceramics that celebrate the worth of human labour.

made by the people

SGW Labs operates with a mission to explore the significance of craftsmanship in the modern era, drawing inspiration from the ideas of William Morris. The company believes in the enduring value of human-made goods and seeks to create beautiful possibilities through skilled handiwork. This philosophy guides every aspect of their production, from design to finishing, ensuring each piece is a testament to the artisan's dedication. The brand’s focus is to produce art that is both for the people and made by the people.

distinctive finish

The company specialises in a diverse range of handmade ceramics, including mugs, tumblers, and miniature pottery, which founder Yuta Segawa has a particular specialism in. Each piece is designed and hand-cast in London, showcasing unique and often complex techniques. The use of brightly coloured, hand-applied glazes gives every item its distinctive finish. This commitment to meticulous, hands-on production distinguishes SGW Labs’ products from mass-produced alternatives.

individual character

heritage of craftsmanship

Driven by a passion for artistic creation, SGW Labs continues to uphold the heritage of craftsmanship. The brand’s collection of bespoke, handcrafted items offers customers pieces that are valued for their quality, artistry, and individual character.

William Morris

The company’s slogan, "The Art of people," is a nod to William Morris's influential 1879 lecture at the Birmingham Society of Arts and School of Design.

Morris, a pioneer of the Arts and Crafts movement, used this phrase to underscore the significance of craftsmanship and human labour.

He advocated for art that brings happiness to both its creator and its audience, believing that genuine artistry stems from a pleasure in human work.