Sitre - Modern Intimacy Essentials
Sitre - Modern Intimacy Essentials
Intimate self-care
Modern Intimacy
Sitra creates modern intimacy and wellness products that feel natural, considered, and easy to live with. Rather than treating intimacy as something separate or performative, the brand designs products that sit comfortably within everyday self-care routines.
The focus is on ease, comfort, and quality - a quiet, contemporary approach that values how products feel as much as how they are made.
Founded in Denmark
Founded in Denmark by Julie Herskin and Cecilie Hjelmager, Sitra launched in 2021 with a desire to rethink how intimacy products are presented and experienced.
Drawing on Scandinavian values of simplicity, honesty, and balance, the founders set out to move away from outdated stereotypes and towards products that feel intentional, inclusive, and thoughtfully designed.
Designed With Intention
Designed in Copenhagen, Sitra’s products are vegan, pH-balanced, and allergy-friendly, developed to support sensitive skin and everyday comfort. Each formula is created with careful attention to ingredients and functionality, prioritising clean compositions and transparency.
The result is a collection that works with the body, offering reassurance, trust, and a sense of considered care.
A Natural Extension
Intimacy, reframed
By approaching intimacy as an extension of self-care, Sitra offers a refined alternative to conventional intimacy products. Thoughtful design, calm aesthetics, and well-made formulations come together to create products that feel easy to return to.
The brand speaks to a modern mindset - one that values comfort, confidence, and a more natural connection to the body.
Sitre Intimate Self Care | FAQs
Yes. Sitra products are developed with sensitive skin in mind and are formulated to be pH-balanced and allergy-friendly. Each product is designed to work with the body’s natural balance, helping to minimise irritation and support everyday comfort.
pH-balanced formulas are designed to respect the body’s natural pH levels, particularly in intimate areas where skin can be more delicate. Using pH-balanced products helps maintain comfort and supports the skin’s natural protective barrier.
Yes. All Sitra products are vegan and made without animal-derived ingredients. The brand is committed to responsible formulation and does not test on animals, focusing instead on clean, considered ingredients.
Sitra approaches intimacy as a natural extension of self-care rather than something separate or occasional. The products are designed to be used comfortably and confidently, supporting routines that prioritise wellbeing, presence, and a more mindful relationship with the body.
